So Is 'Rock and Roll Hall of Fame' Generic, or Merely Descriptive? I would presume that they have evidence of secondary meaning... Reuters is reporting that "Rock Hall unhappy with Jewish Web site." From the article: "The Cleveland-based museum has asked a federal judge to stop two journalists and a radio company executive from putting up a Web site called the Jewish Rock and Roll Hall of Fame, saying the site will infringe on the original's trademark name and that the public would confuse the two."